WhatsApp error "Template is temporarily unavailable to use because it was paused due to low quality"

The error "Template is temporarily unavailable to use because it was paused due to low quality" is a warning that can appear in Meta Business Tools (such as WhatsApp Business API) when you use a predefined message.

🔎 What does this mean exactly?
Meta has temporarily suspended that template because it was rated as being of low quality.

This can happen if there are:

❌ Too many alerts from users (e.g. they clicked on ‘Report’ or ‘Block’).

❌ Low response rate: users do not reply or open the message.

❌ Too many messages deleted immediately after receipt.

It is therefore recommended to avoid overly aggressive promotional language, which could be considered spam by users.

If the template is suspended, the quickest solution is to create a new, improved one.